Wiki link : http://en.wikipedia.org/wiki/Effect_size

In statistics, an effect size is a measure of the strength of a phenomenon (for example, the relationship between two variables in a statistical population) or a sample-based estimate of that quantity. An effect size calculated from data is a descriptive statistic that conveys the estimated magnitude of a relationship without making any statement about whether the apparent relationship in the data reflects a true relationship in the population. In that way, effect sizes complement inferential statistics such as p-values. Among other uses, effect size measures play an important role in meta-analysis studies that summarize findings from a specific area of research, and in statistical power analyses.

The concept of effect size already appears in everyday language. For example, a weight loss program may boast that it leads to an average weight loss of 30 pounds. In this case, 30 pounds is an indicator of the claimed effect size. Another example is that a tutoring program may claim that it raises school performance by one letter grade. This grade increase is the claimed effect size of the program. These are both examples of "absolute effect sizes", meaning that they convey the average difference between two groups without any discussion of the variability within the groups. For example, if the weight loss program results in an average loss of 30 pounds, it is possible that every participant loses exactly 30 pounds, or half the participants lose 60 pounds and half lose no weight at all.

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Cliff's delta




A p-value equal to or lower than 0.05 gives the authorization to report a difference as significant but greater p-values do not suffice to contribute findings to the state-of-the-art (Cohen, 1994; Krueger, 2001) in this traditional misconception that neglects sample size and other critical issues...